Nike ~ Air Max 2017 http://ift.tt/2heoqDw Go Lighter, Go Longer. A metaphorical exploration of air and the negative space it occupies. The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run. See full project here: http://ift.tt/2fyqKGN CREDITS — Concept, Design & Direction: ManvsMachine Client: Nike Europe Audio: Zelig
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