ADIDAS - FUTURECRAFT - INSTALLATION http://ift.tt/2hSXla1 With Futurecraft, Adidas brings advanced automated manufacturing technologies from the lab to the street. For the first conference at Runbase Berlin we created a kinetic light sculpture which introduced the event and was able to be morphed into a set of micro-stages for various presentations. The graphic style and sound design was inspired by industrial manufacturing processes. - client: adidas agency: act3 concept: Olivier Fröhlich spatial planning and development: Tim Stolzenburg art direction: Lois Kainhuber animation: Fabio Medrano music & sounddesign: Olivier Fröhlich
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