WOW20th Anniversary Movie Logo ‘W20W’ http://ift.tt/2bzchbZ inc About the Work WOW, which has it’s 20th anniversary in 2017, has launched it’s new ‘WOW20’ project, in which 12 works will be released based on the theme of ‘SHITSURAE - Balanced Aesthetic’. In advance of these releases, an in-house contest will be held titled ‘WOW 20th Anniversary Movie Logo’ which will represent ‘WOW20’. The top 7 works from within 22 total submissions will be announced at the design experimental platform ‘wowlab’. This work is based on the theme of 20 years of WOW, which has undertaken new challenges each year and continued to evolve based on feedback from these. The movement of numbers counting up from zero was modeled after WOW20’s own theme of ‘SHITSURAE - Balanced Aesthetic’, and tells a story that calls to mind things such as Japanese traditional patterns. This work was created with the intention of exceeding others expectations of WOW as well the audiences guesses of things like ‘How is WOW going to evolve?’ and ‘What is WOW going to do next?’ The transition of numbers which occurs in the blink of an eye can be seen to suggest WOW’s very existence. 作品について 2017年で20周年を迎えるWOWは「しつらえ」を主題とした12の作品を発表する、新プロジェクトWOW20を始動。作品の発表に先駆け、社内ではWOW20を表現した「WOW20th Anniversary Movie Logo」のコンペティションを開催。参加作品22本の内、上位7作品をデザイン実験プラットフォームwowlabにて順次発表。 毎年新しい試みに挑戦し、結果と共に変化し続けたWOWの20年をテーマにした作品。ゼロからカウントアップされる数字の移り変わりは、WOW20のテーマである「しつらえ」になぞらえ、和柄などを彷彿させるストーリーになっている。瞬く間に繰り広げられる数字の変遷は「次はどう変化するのだろう？」というオーディエンスの想像、すなわち「次は何をするのだろう？」というWOWへ寄せられる期待を超えられるよう、ものづくりに取り組むWOWの姿勢そのものを示唆している。 Staff Director / Designer：Shingo Abe Music：Tomohiro Nagasaki Logo Design：Arata Maruyama(&Form)
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