Nike Air Max Day ‘16 Hiroshi Fujiwara http://ift.tt/2aA1AqW Rowe A worldwide celebration of the iconic Air Max. The three most influential sneaker designers in the world come together to celebrate Air Max Day ’16. We worked closely with Nike Sportswear to conceptualise and execute a huge global campaign culminating in events across the world. We see the unique mechanics of each Nike designer’s mind through a series of kinetic sculptures of movement and energy as their vision is brought to reality. Hiroshi: The Editor of Air. Tinker: The Architect of Air. Mark: The Visionary of Air. Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, design direction and many elements of the design. After setting the concept and look for the Air Max Day campaign, it was my responsibility to implement this across multiple deliverables. It involved being the main creative contact point with the client and the management of a number of creative teams. Credits: Concept, Design & Direction: ManvsMachine Client: Nike Brand Design Audio: Resonate
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